Friday, January 23, 2015

The Horse Before the Cart

Recently I've devoted more and more time to my art marketing. I began Facebook ads and invested time and money to send more traffic to my web site, my posts on my business page, and my new shop site. I've joined a new art group too.
Do you know what? I stopped painting!!!
There has to be a balance of time spent painting,and marketing . After all you can't market what you haven't produced.Emotionally I got myself into a tailspin and a litany of "have to". I have to do this,I have to do that ... hmmmmmmm something is definitely off here.
So today I pause......
Washed out my brushes, squeezed out some new paint ...breathe, that's better.

Tuesday, January 6, 2015

Join the Conversation

As the snow flies...I miss being outside under my art tent participating in a show. What I miss the most is the conversation with the variety of potential customers and collectors that enter my "gallery". Over the years these moments of conversation have provided an education in my painting, marketing and understanding of what kind of artist I am in the process of becoming. What a valuable opportunity to engage with possible collectors of my work why stop during these winter bound days?
In 2015 I am asking you to engage me in  conversation about painting be it on FaceBook, Pinterest, or this blog
I will answer you to the best of my ability and in a timely manner. I, in turn, will no longer hit the "like' button and scroll on without adding encouragement, comment or my own question.
I recently joined a new Facebook group :ArtCollectorsandArtists
led by artist Robin Pedrero and  have taken this wonderful opportunity to share with other artist ...and I hope to engage  with future collectors of my work.
I hope you will click on my website  to see the original work I offer .
Here is today's newest listing now available on my site for purchase with an easy paypal button option....and I hope to hear from you! ....Helen
"Lazy Afternoon" 
12"H x 4" W
acrylic on canvas, unframed 
$65.00 +shipping

Thursday, January 1, 2015

Rework? Hell..Yes!

1st attempt
 So each of us start out with that same clean canvas or paper. We attack it with all our gusto. Paint and brush fly to the rhythm of our music and ......blah. Does your canvas get relegated to a dark corner of your studio?  Do you actually convince yourself that it is an ok painting ....even frame it?
Do I hear a mumbled  "Yes!"
I know that I've sat staring at an unsold work on my living room wall debating ..leave it and just go from here, throw it out, hide it and pretend it was from your first year of painting....or learn from it. Unframe it,
rework it, draw on it, wipe out whole areas . Use this effort to move forward and rejoice that you have come a long way least far enough to be your own critic! This is YOUR painting until it is sold.
Start out 2015 with a look back and then go forward. Grab an old canvas and use it as a starting point to prime the work to come......Happy New Year!
Getting there!

Sunday, December 7, 2014

My Gift

Whew! Today I am painting with a renewed energy.
I have met my goals of completing all my commissions, placing work in new galleries/shops and stepping up my marketing before the holidays.
Between now and the New Year, I'll be reassessing the hits and misses of 2014. Always my hardest critic is that little voice inside that will rip up, tear down all that I've done....but.... this year I learned to keep track of those little triumphant moments. The ah-ha of unexpected success to build on in the coming year. Today as I pick up my brush I feel a slowing down that comes with thoughtful intent of focusing on the present. Today I paint for me... a gift!

Saturday, November 22, 2014

Holiday Shopping!

Please keep this in mind while thinking of your holiday gift shopping. Remember to shop local and support your community. There are many holiday art & craft shows in your community waiting for you to browse,purchase and enjoy the holiday spirit. Please take a moment to support the efforts of these artists with a purchase.
thank you...Helen

Saturday, November 8, 2014

Ready,Set ....GO!

The outdoor art tent show season has ended with the chilly days and many  artists have moved indoors. There are a variety of Craft & Art Shows that pop up in this upcoming holiday season. Are you ready?
I always have a constant struggle of taking a break from the summer's exhausting circuit and want to take some time off to simply relax but come Fall those Holiday shows beckon. I'm never ready for  them....and rather than chastise  myself for it I've learned that perhaps that 's not the way for me to go. My rhythm  changes and so does my work....
This year I decided instead of regretting that I wasn't ready with the holiday stuff I'd look to place my work with gallery/shops for the winter and explore scheduling a solo show for the up coming year. This has given me new energy to work instead of guilty regrets.  I've placed my work in three shops so far, giving my work an opportunity to be seen and sell rather than gracing my own walls through out the winter season. I've  scheduled a solo for November 2015, far enough away to explore a theme for the show but within a reasonably short time to  keep preparing with a deadline.
Understanding myself as an artist and my work habits has come after many years of experiencing the highs and lows of working everyday. The "everyday" has been my key to self discovery. I am in charge of what I do or don't do....Are you?
So Ready, Set ....GO!
My work is available at the following Gallery/Shops for this winter:

  •   The Noyes Museum Shop- Hammonton, NJ
  •   Idiosyncrazies, Pt. Pleasant Beach,NJ
  •   Picture Perfect Gallery, NJ
  •   Solo show: November 2015 @ Idiosyncrazies, Pt. Pleasant Beach, NJ

I am always adding new work to my web site: and have paypal options to purchase directly from me on the site for work that has not been placed with galleries.
I hope you'll take a moment to visit!

Sunday, September 28, 2014

Summer to Fall / Watercolor to Acrylic: My Journey

With summer 2014 officially over, it's time to get back to my blogging. The vacation was great! I may have been away from my blog but it was an art filled summer! Returning to the outdoor art shows was a real treat and an eye opener to the fact that I am older ( lugging equipment was harder!) and that I had to discover new venues to attend. Many of my old shows simply blew away with hurricane Sandy here in 2012 and the up and down economy simply ended many.
Another surprising fact, returning to my full time painting brought a more adventurous outlook on my work. I made a deliberate decision to work in acrylics on canvas rather than the watercolor on paper for which I am known. I created many pieces landscapes, seascapes, florals and abstract in acrylic  with and without my signature textured papers. The results, I feel, were well worth the time and effort spent in the struggle of learning a new medium . The sales were encouraging also! Here are two  examples of my study. 
Left Behind : 12"H x 24"W (sold)
Transitions 1