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Showing posts from July, 2008

Outside of the Box?

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SeaShells: blank card /envelop available : http://PineShoreStudio.etsy.com


It is very difficult not to buy into the prevalent view that the economy is getting worse daily. It is especially hard when you are an artist, in the studio...alone. The "product" we create is not esssential to survival ( although that's a matter of opinion). It's not food,clothing, or transportation. Paintings fall into that luxury niche. The sales of higher priced,framed work is certainly suffering right now. Ask any artist that has survived a hot,humid outdoor show this summer. Browsing is a form of inexpensive entertainment with no need to spend that cash.
What to do? Be flexible. Think outside of the box. How can you market your work in an affordable way that will be approachable for your customer?
I've been on the internet non stop lately (though I've sorely neglected this blog). Social networking,marketing articles and sites and possible new ventures have opened up some avenues for…