Tuesday, January 27, 2009

Kick Off!

I am preparing for the first (3 day)show of my 2009 season. I have an eye on the weather reports ,watching the approaching snowstorm ,willing it not to hit this weekend. Guiltily, I am relieved that the local teams didn't make the Super Bowl and keep party crowds away.Beyond that ...will people simply browse,thankful for inexpensive days of entertainment?Will they purchase?This particular show has always been an indicator as to how well the season will go for the rest of the year.
I feel I must approach this show as I always have, expecting and being prepared for the best
results in sales and meeting new enthusiastic customers.I've increased my effort to adapt to the changing buying trends by:
  • providing interest by doing demonstrations of my mixed media techniques in front of my display, opening up conversation rather than a more passive presence.
  • creating price points ,with in depth inventory in a more moderate price range by the availability of unframed work,cards and even bookmarks. (still all originals!)
  • I'm providing as many possibilities to extend my sales beyond this show by promoting my on line shops.

I'm a little anxious, but hopeful,despite the economic news.I'll report my observations , failures & successes next week.


Robin Maria Pedrero said...

uht ohh it is snowing there today, is your show still on?

Helen Harris said...

Thanks for the concern,Robin ..the show is scheduled for 1/30-2/1. Whew! My part of NJ wasn't hit hard but the ice may set in. Luckily I'm originally from Albany NY..in other words ..I KNOW SNOW!!!
The Super Bowl activities are actually more of a crowd concern for the show attendance.

Anonymous said...

You certainly have a well-planned approach to marketing your art. We artists have to learn to be business people too. I wish you lots of luck and lots of sales.